NBA fans can now get everything they need in one place with the newly redesigned worldwide NBA App, according to the league.
The NBA App will offer wall-to-wall material from every NBA game and include social-style vertical video, never-before-seen access to players and teams, new and ongoing shows and series, as well as free access to the NBA vault. It will also have completely new personalization options. Downloading the NBA App, a creation of NBA Digital, the league’s partnership with Turner Sports, is free.
NBA ID, the league’s new worldwide membership program that offers fans advantages and prizes from the league, franchises, and its partners, has also been introduced by the NBA. NBA ID will connect a fan’s experiences across already-existing goods like NBA League Pass and NBA Pick’Em.
Throughout the season, NBA ID members will get access to new original content and fan favorites from the NBA vault. Additionally, there will be enhanced members-only experiences from NBA partners, ticket promotions, prizes through predictive and sweepstakes-style NBA Pick’Em fantasy games, voting campaigns and other rewards.
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The NBA App is powered by the NBA’s new integrated digital platform, which was built in partnership with Microsoft, the NBA’s official cloud and AI partner. The NBA App now includes a sleek new design and a first-of-its-kind “For You” experience, with content recommendations based on fan preferences and personalization powered by Microsoft Azure and Azure AI. Within the app’s “For You” page, fans can tap into a social-like vertical video experience – with vertical scrolling – that features real-time highlights of all NBA games in progress.
The league’s direct-to-consumer subscription offerings – NBA League Pass and NBA TV – will be integrated into the NBA App, giving fans the ability to watch live games and highlights and check scores, statistics and standings, all in one place. For NBA League Pass subscribers, the live streams will feature higher video quality, lower streaming latency and a seamless user experience for consuming live NBA content.
This season, NBA League Pass is back with a new bundle and at the lowest price ever. The regular package is currently on sale for $14.99 per month ($99.99 for the entire season), and the premium plan is available for $19.99 per month ($129.99 for the entire season), both for a limited time. As part of the new bundle, subscribers will automatically receive the NBA TV direct-to-consumer offering.
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According to Chris Benyarko, NBA Executive Vice President, Direct-to-Consumer, “launching our new NBA App and digital platform is a huge milestone as we continue to grow and strengthen our direct-to-consumer offerings.” We are excited to provide a reinvented product that will improve and individualize how NBA fans interact with the league on a daily basis.
Gameday experiences, lifestyle, NBABet Stream, CrunchTime, and live NBA League pass programming are just a few of the highlights of the NBA App’s content. NBA International Games, Hoop Cities, Archived Games, Series, and a ton of Exclusive Original Programming and partner contents are some further examples.
