By Oluwatope Lawanson

Nov. 3, 2023

Every October, the world recognises the threat of breast cancer to women and raises awareness to support the fight against the devastating disease.

Adron Homes, in actualising their Corporate Social Responsibility (CSR), in the pink month, have reiterated their solidarity with all those affected by breast cancer and urged everyone to be intentional about everything that promotes women’s wellness.

In a recent event, curated by the Executive Director of Finance at Adron Homes in Lagos, Olori Aderonke EmmanuelKing, the breast cancer awareness and examination programme has become a yearly mainstay in Adron Homes’ Pink Month schedule.

In her words, “Our staff across the country are screened by experts who educate them on wellness and healthy living and conduct thorough examinations”.

The event saw hundreds of women in their workforce get informed and screened to join the rest of the world in the global crusade against breast cancer to mark the pink month in partnership with PinkClinic Nigeria.

While sensitising the participants, Dr Linda Keku of PinkClinic and a specialist in female reproductivity, described cancer as a genetic abnormality that occurs as a result of the aging process, coupled with the wear and tear of life in general.

The doctor explained the risk factors for breast cancer as obesity, diet, lack of physical activity; stress, radiation exposure, history of cancer, hormones and genetics.

She advised the participants to pay more attention to their health by having a good health plan such as monthly self-examination, clinical breast examination and mammograms.

She said “Breast cancer is a pressing global issue, with millions of new cases diagnosed each year.

Early detection remains key to improving survival rates, as the chances of successful treatment are significantly higher when the disease is caught in its early stages.

Regular self-examinations and mammograms can be life-saving tools, and we urge women to prioritise their health and well-being.

“In 2023, breast cancer continues to impact lives around the world. Statistics reveal that one in eight women will be diagnosed with breast cancer in their lifetime, underlining the urgency of ongoing research and awareness campaigns.

However, there is hope in the form of advancements in treatment options and increased funding for research.

“As we raise our collective voice for breast cancer awareness, we also celebrate the strength and resilience of survivors, honour those we’ve lost, while working together towards a world where breast cancer is no longer a threat to women’s health.

“Join us in this vital mission to support and empower women to take charge of their well-being, not just in October but every day of the year”.

Similarly, Mrs EmmanuelKing said, “Breast cancer is a formidable adversary that has touched the lives of countless individuals and their families. It doesn’t discriminate based on age, race, or socioeconomic status.

“That’s why every October, we at Adron Homes recognise the significance of this month and dedicate resources to support the cause.

“The numbers are sobering. Breast cancer is the most common cancer among women globally, and it affects men as well, although less frequently.

“One of the pillars of breast cancer prevention is early detection. Regular self-examinations are a simple yet effective way for women to monitor changes in their breast health.

“The earlier an anomaly is detected, the greater the chances of successful treatment.

“Mammograms, which are specialised X-ray exams for breast tissue, are another critical tool for early diagnosis, particularly for women over the age of 40.

“Our commitment to the cause extends beyond awareness. This is why our annual breast cancer awareness and examination program is a central event in our calendar.

“It’s not just about wearing pink; it’s about taking concrete actions to make a difference.”

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