Euro global foods and distilleries limited, an arm of Sona Brewery limited(the parent company), held a session recently to have more insights and projections for the company through their distributors. The event was tagged Customer meet and the turn out of their regional distributors was highly encouraging and interactive.
Speaking at the event, the Chairman of the company said that being in business in the last four decades in Nigeria, although challenging, has been rewarding for both the company and Nigerians in terms of employment opportunities, low cost quality products to consumers and the company remaining a viable and reliable brand.
With the opening remarks and welcome address stated that their key distributors were of inestimable value to the company especially through their partnerships that have fostered the company’s growth.
Furthermore, it was stated that despite the economic crises that rocked the country since December 2022, their customers loyalty has never waned.
Under the stables of Euro global foods and distilleries limited, various alcoholic and non alcoholic beverages are produced and have a wide acceptance in the Nigerian market.
Key distributors also gave strong points for improvement and wider distribution of the products.
An award ceremony was held where most of the distributors were honoured and gifts were distributed to them.
The company has also rewarded loyal customers through raffle draws across the region and this continues until November, 2023.
The company has also made improvements on quality of products, rebranding and anti counterfeiting measures of products. Deliberate sales measures have also improved through radio, television and social media advertisements, wet sampling of products, distribution of non alcoholic products for free in churches and mosques and awareness programs.
Sona Brewery is also noted in community development and corporate social responsibility through road construction, provision of boreholes, eye care support, street light launches amongst others.
A light hearted dinner was held for guests present at the event.
