The Lagos State Universal Basic Education Board (LASUBEB), through the EKOEXCEL programme, has stepped up its public awareness campaign ahead of the new school year in January 2022, with the goal of increasing enrolment, reducing the number of out-of-school children in line with the state government’s “Leave No Child Behind Policy,” and boosting academic excellence in Lagos public schools.
The campaign also aimed to educate parents and communities about the value of education, as well as connect citizens to the government’s economic growth agenda through educational reform. On billboards, street lamp banners, radio jingles, TV interviews, and commercials, as well as social media engagements with reputable influencers, the programme and its goals are promoted.
This latest public awareness campaign follows recent enrollment exercises involving local community leaders and influencers, including Nollywood celebrities, in ten local government and local council development areas.
The Executive Chairman of LASUBEB, Wahab Alawiye-King, said the awareness campaign was in fulfilment of Governor Babajide Sanwo-promise Olu’s of quality education to all Lagos students, as outlined in his THEMES agenda.
“Governor Babajide Sanwo-Olu is passionate about basic education, and his dream is to reduce the number of out-of-school children to zero while deploying cutting-edge technology in schools,” he said. We cannot afford to fail in the task entrusted to us, which is why we are working to educate Lagosians about EKOEXCEL and its benefits. “
Adebayo Adefuye, a permanent board member of LASUBEB and the oversight chair of the EKOEXCEL programme, also spoke out, emphasising the importance of persuading parents and guardians who have yet to enrol their children in government schools to do so because they will receive quality education.