NDLEA Chairman Brig. Gen. Mohamed Buba Marwa (Rtd) has called on Nigerians to actively counter the growing pop-culture trend that normalizes drug abuse among young people. At the launch of the Agency’s radio station, Clean Beat 91.5FM in Abuja on May 21, 2026, he said the platform will promote a culture of sobriety by sharing real recovery stories and correcting misinformation. Marwa stressed that leaving the narrative unchecked would allow substance abuse to deepen its impact on security, health, and economic productivity.
Marwa noted that while arrests and seizures disrupt the drug trade, lasting success depends on reducing demand through public education. He described Clean Beat 91.5FM as a tool to reach Nigerians directly in their homes, schools, and workplaces, breaking down the myths that make drug use appear appealing. He acknowledged the support of President Bola Tinubu, the National Security Adviser, the National Broadcasting Commission, and international partners in bringing the project to life.
Leaders from UNODC, NBC, and NOA praised the initiative for blending enforcement with advocacy and youth engagement. UNODC’s Dr. Akanidomo Ibanga said it aligns with Nigeria’s drug control strategy, while NBC DG Charles Ebuebu called it a strategic use of broadcasting for social change. NOA’s Bala Musa said the station would advance positive behavior change. Marwa urged Nigerians, particularly young people, to tune in and help spread the message of a drug-free future.
